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Apple launched a new service digital textbooks -- iBooks 2 on Thursday, formally entering the field of digital textbooks.
Apple chief marketing officer Phil Schiller said, it is the time to complete transformation of textbooks, and added, there are currently 1.5 million iPad devices are used in educational institutions.
He said:" it is not difficult to see, the textbook is not always the ideal tool for learning," the traditional textbook slightly cumbersome, from Apple's point of view, iPad is the best choice, reusable, portable, interactive, searchable, and even support rich media.
Schiller said:" through the iBooks, children will love learning."
Starting from Thursday, iBooks 2 will be available as a free application on the iPad.
During an event in the Guggenheim Museum in New York, Schiller said, teachers need help, and Apple is trying to explore a way to make its own contribution.
He said:" overall, the transaction is still in the dark ages," and, education is facing great challenge.
According to the biography of Jobs author Walter Isaacson's statement, Jobs last year met with News Corp ( NWS ) chairman Murdoch. The two people discussed the possibility of apple entering into the textbook market, Jobs estimated that the annual production value is about 8 billion dollars market.
Apple launched a new service digital textbooks -- iBooks 2 on Thursday, formally entering the field of digital textbooks.
Apple chief marketing officer Phil Schiller said, it is the time to complete transformation of textbooks, and added, there are currently 1.5 million iPad devices are used in educational institutions.
He said:" it is not difficult to see, the textbook is not always the ideal tool for learning," the traditional textbook slightly cumbersome, from Apple's point of view, iPad is the best choice, reusable, portable, interactive, searchable, and even support rich media.
Schiller said:" through the iBooks, children will love learning."
Starting from Thursday, iBooks 2 will be available as a free application on the iPad.
During an event in the Guggenheim Museum in New York, Schiller said, teachers need help, and Apple is trying to explore a way to make its own contribution.
He said:" overall, the transaction is still in the dark ages," and, education is facing great challenge.
According to the biography of Jobs author Walter Isaacson's statement, Jobs last year met with News Corp ( NWS ) chairman Murdoch. The two people discussed the possibility of apple entering into the textbook market, Jobs estimated that the annual production value is about 8 billion dollars market.
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